Specialized competition
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Award Description
Jury and Evaluation
Winner Benifits
Conditions
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The Special Competition Division

Award Description
Event Introduction

The special competition takes the needs of 107 characteristic industrial clusters and new districts in Hebei Province, carries out solicitation, sets the theme and requirements of the special race, and carries out point-to-point docking in the form of workshop. Municipal and county governments or leading enterprises in the industry are invited to cooperate with the competition, and according to the amount of design orders, the competition is divided into one type of demand, two types of demand, and three types of demand (the amount of design orders is at least 10% higher than that of Sci-Tech Voucher), so as to promote the transformation of design achievements on the ground.

Oriented original design responses are made around the design demands of enterprises according to the index requirements. The special competition demand release takes the form of dynamic management and dynamic solicitation to promote, at least 10 demand for a period, after the organizing committee review and approval of the immediate release, to start the response unit invitation or public solicitation, the formation of a number of results that is to carry out the assessment work.

Eight Entry Categories
  • Type 1 demand: Design of waterfront tourism brand and service system for Baiyangdian Duan Village and Town
    It is necessary to transform the unique historical heritage, red cultural resources, and natural ecological landscape elements of Duancun Town into recognizable core visual symbols and IP images, form a unique cultural identity, and construct a complete visual recognition system and application scenario planning; Based on this IP image and cultural symbol, develop trendy cultural and creative products that combine cultural collection value, artistic appreciation, regional characteristics, and market competitiveness, serving as an innovative carrier for Xiong'an tourism and deeply integrating traditional culture with modern technology; At the same time, it is necessary to build a comprehensive tourism service system that covers the design of waterfront homestays, waterfront landscapes, water boats, and waterfront public facilities. A service blueprint should be drawn to create an immersive tourism experience environment and enhance destination recognition and attractiveness; And it is necessary to apply digital technologies such as 5G+Beidou+AR/VR to achieve the transformation from traditional tourism to smart tourism, meeting the immersive experience needs of Generation Z.
  • Three types of requirements: Visual system upgrade design for the "Tadpole Baby" children's shoe brand
    It needs to revolve around the brand name "Tadpole Baby/KEDOUBAOBEI". Logo design should cleverly incorporate the element of "little tadpoles" (concrete or abstract), reflecting the cultural core of "gratitude", combining childlike innocence, fashion sense, and uniqueness, forming a super symbol that is easy to recognize, remember, and spread. The VI system design needs to establish a unified, standardized, and impactful visual system (including main color tones, application specifications, etc.), which should be applied to various materials to clearly convey the brand's healthy, environmentally friendly, and professional children's shoe product attributes. The design of terminal store space requires systematic planning, including product display area, emotional check-in interactive area with "gratitude" as the theme, safe play area, Nakajima puzzle area with reading/LEGO/DIY functions, and leisure bar area. The overall creation of a novel, interesting, safe, healthy, and comfortable atmosphere enhances customer experience and willingness to stay, while taking into account the practicality and cost control of on-site construction.
  • Three types of needs: Lotus Culture IP image and series derivative product design
    To design the IP image of the Xiong'an Lotus culture theme, it is necessary to extract cultural core elements, creatively create unique, vivid, and approachable images, and accurately convey the connotation of lotus culture; Developing blind box products based on IP, as an innovative carrier of cultural dissemination, integrating traditional and modern technologies, combining cultural collection value, artistic appreciation, and regional characteristics, to create trendy items; Simultaneously expanding diversified derivative products, such as postcards, badges, acrylic products and other lifestyle products, continuing the IP style and emphasizing the combination of practicality and artistry; And apply digital technology to build a digital IP, develop functions such as clocking in and taking photos, AR interaction, etc., to enhance fun and dissemination. The product is aimed at young consumer groups such as students and young office workers, and needs to meet their pursuit of cultural connotation, artistic value, and uniqueness, becoming an innovative carrier for promoting Xiong'an Lotus culture.
  • Three types of requirements: Exhibition space design for battery related enterprises
    Design needs to address the pain points of space utilization and flow planning, efficiently display multidimensional content such as battery packs, battery swapping cabinets, technical principles, and application scenarios in limited spaces, reasonably partition areas (such as product display, technical analysis, scene experience, brand culture areas), design smooth flow lines to avoid crowding and information overload, and integrate large equipment without destroying aesthetics; Highlight core advantages such as cycle life, safety design, and battery swapping speed, and allow the audience to intuitively feel the differences through interactive experiences; The theme color scheme is combined with the bright yellow color of the product to create a harmonious and prominent product. The material used is high gloss acrylic or gray metal to reflect a sense of technology; The lighting design adopts concealed linear light strips and point spotlights to create a uniform basic lighting environment, with a focus on the core details of the product; The clear and smooth spatial flow guides the audience to gradually understand, and the zoning includes company introduction, core technology battery pack, core technology battery exchange cabinet, application scenarios, and future outlook area; At the same time, it is necessary to produce supporting promotional brochures and tour guides, and the exhibition hall should integrate brand display, technology demonstration, and immersive experience into an intelligent interactive space.
  • Three types of needs: Creative derivative design of Xiongzhou Black Pottery
    Design and develop creative derivative products of Xiongzhou black pottery based on traditional intangible cultural heritage elements, closely integrating black pottery craftsmanship with modern living scenarios (such as tourism consumption) to meet current and future market demands.
Award Classification
  • Demand A
    Design service order amount exceeding 110,000 yuan
    Bonus and Quota
    5 items worth 100,000 RMB Sci-Tech Innovation Voucher
  • Demand B
    Design service order amount of over 66,000 yuan
    Bonus and Quota
    5 items worth 60,000 RMB Sci-Tech Innovation Voucher
  • Demand C
    Design service order amount of over 33,000 yuan
    Bonus and Quota
    15 items worth 30,000 RMB Sci-Tech Innovation Voucher
  • Organization Award
    Will be set up to recognize units with outstanding performance in event publicity, work collection and organization.
    Bonus and Quota
    10 term - 15,000 per term
Evaluation Methods
  • 强调“生活方式”
    Emphasis on "lifestyle"
  • 强调“产业引领”
    Emphasis on "industry leadership"
  • 强调“和合共生”
    Emphasis on "harmony and symbiosis"
  • 产品具有市场化应用前景,且具备可服务于雄安新区建设发展及河北产业升级的成果落地可能性,以设计为手段引领产业、城市高质量发展。
    It is implementable and maneuverable, meets the needs of users in terms of function and structure, and has good economic marketability, which helps to improve the level of industrial development and user satisfaction.
  • 具有独特、前沿的设计理念,在材料、技术和科技应用等方面有着引领性的设计理念,有益于社会、科技、文化、经济多元化创新发展。
    It is novel and unique in design, innovative in material, science and technology application, which can boost the diversified innovations in terms of society, technology, culture, and economy, etc.
  • 具有安全性、健康性和易用性的特点,从人机工学方面考虑,灵活满足不同使用者的需求,体现人人平等、充满人文关怀。
    It is safe, healthy and easy to use, and can meet various needs of different users from the perspective of ergonomics, representing equality for all as well as human care.
  • 设计具有形式美、功能美和技术美,集材料、工艺、科技、文化的综合之美,具备情感价值及吸引力。
    The design is aesthetic in form, function and technology, integrating the comprehensive beauty of materials, craftsmanship, technology and culture. It also enjoys emotional values and attractiveness.
Jury and Evaluation
  • 01
    Submission of work materials
  • 02
    Preliminnary Evaluation
  • 03
    Final Evaluation
  • 04
    Award Ceremony
Timeline
  • 1
    需求征集
    2025年6月—8月
  • 2
    作品征集
    2025年6月10日—8月22日
  • 3
    初评
    2025年8月26-31日
  • 4
    初评结果公布
    2025年9月4日
  • 5
    终评
    2025年9月16-17日
  • 6
    颁奖典礼
    2025年9月

--- Please see the latest notice in case of time changes.

Winner Benifits
奖金及奖杯证书
徽标授予
产业化扶持及推介
行业大咖交流
媒体推广及获奖专访
作品收录
政策支持
人才支持
入驻资格
展览展示
奖金及奖杯证书

获奖者将获得相应奖金、奖杯及电子版获奖证书一份。参加本年度展览的作品将获得“参展证书”,赠予组委会的获奖作品可获得“收藏证书”。

徽标授予

获奖作品可获得“金芦苇工业设计奖”徽标终身免费使用权。

产业化扶持及推介

组织产业集群、工业设计企业、投融资、产业孵化及众筹机构等与意向参赛者进行对接,组织相关对接活动,促进项目产业化落地,优先推荐其在河北省各类载体落地应用。

行业大咖交流

获奖者将受邀参加本年度颁奖典礼、河北国际工业设计周等系列活动,与来自全球设计界、学术界、媒体界、产业界等百余位行业代表面对面交流合作,同时将有机会担任“GIDA未来设计沙龙”等活动演讲嘉宾。

媒体推广及获奖专访

金芦苇奖已与全球百余家主流媒体建立覆盖不同行业和渠道的媒体推广网络,获奖者将优先推荐参与各大媒体专访,进一步增强优秀设计的社会影响力,助力优秀参赛者获得百万曝光率与推广度。

作品收录

每届金芦苇奖都将编制优秀作品年鉴并加以推广,获奖作品将收录金芦苇奖年鉴。

政策支持

依据河北省支持工业设计发展相关配套政策,引导企业参与设计创新比赛,对获得金芦苇工业设计奖的获奖者提供资金奖励、人才引进、企业上市绿色通道、企业融资、引导资金申报优先支持等相应优惠政策。对获奖的在校学生,优先向重点工业设计企业等用人单位推荐实习和就业机会。

人才支持

金芦苇奖获奖者符合《河北雄安新区“雄才卡”管理办法(试行)》中A、B、C类人才相应条件的,可分类申领“雄才卡”并对持卡人分类给予服务保障。金奖及以上获得者(前位3位完成人),属于雄安新区特聘B档人才,按用人单位给付薪资的 75%给予岗位奖励。

入驻资格

优先补贴获奖企业入驻“雄安绿色建筑展示中心”等新区产业载体,并配套提供拎包入住、人才公寓、租金优惠等服务和条件。

展览展示

获奖作品可获得在雄安绿色建筑展示中心招商中心长期线下产品展示机会。同时,参与由金芦苇工业设计奖组委会的线上、线下全球巡展活动。

Conditions
  • Protection of Intellectual Property Rights
    +

    a. Entrants must be the designer or owner of the entry (the owner of the relevant intellectual property rights, and there is no entry-related intellectual property disputes with others (no intellectual property disputes have occurred so far or have been properly handled). For entries that are applying for (documented) relevant intellectual property certificates but have not yet obtained official ones, entrants need to submit relevant proof in registration. For entries that have not obtained relevant intellectual property certificates after winning the prize, Xiongan Future Industrial Design Institute (hereinafter referred to as the "Organizer") and the Goldreed Industrial Design Award Organizing Committee (hereinafter referred to as the "Organizing Committee") have the right to require a written guarantee from entrants. For entries that have or may have intellectual property disputes, the Organizing Committee has the right to invalidate the registration.

    b. Please download the Intellectual Property Statement of Goldreed Industrial Design Award Entries from the GIDA official website during registration, then scan the Statement which is properly signed and sealed, and upload it to the registration system.

    c. If any economic or reputational losses are caused by defective entries, the Organizer and the Organizing Committee have the right to claim compensation from entrants. The compensation includes, but is not limited to, direct or indirect economic loss, reputation loss, litigation/arbitration fees, attorney fees, preservation fees, appraisal fees, etc.

    d. In principle, the intellectual property rights of entries should be fully owned by entrants. If an entrant only enjoys part of the intellectual property rights of the entry, they should submit the consent form of all other intellectual property rights holders of the entry that allows it to compete for this award (i.e. Goldreed Industrial Design Award Entries Intellectual Property Statement).

  • Publicity and Secrecy
    +

    GIDA Organizer or the Organizing Committee has the right to use submitted entry information for award promotional campaigns on its own or entrust a third party, including but not limited to shooting, exhibitions, news reports, sorting and publishing, etc. All entries shall be deemed to be non-confidential, except entrants submitting a written application within five working days after registration. The Organizing Committee will not bear any losses caused by displaying entries in public.

  • Registration Information
    +

    Please fill in registration information accurately and truthfully, which cannot be modified once submitted. 
    The Organizing Committee has the right to refuse any request of modification if entrants find the registration information is incorrect after submission. In case of false information, the Organizing Committee has the right to invalidate the entry’s registration and the honor, and take back the prize. To make sure a smooth and orderly evaluation, the Organizing Committee and the Evaluation Committee have the right to adjust the entry category according to rules of the competition and realities of the entry.

  • Registration Qualification
    +

    Only right holders of entry intellectual property rights are qualified to register, but duplicate registration is not allowed. To avoid duplicate registration, please confirm with relevant parties before registration. If any repeated registration is found, the following dispute over who owns the honor and prize will be resolved by entrants themselves, and the Organizing Committee will bear no legal responsibility. If the two parties who register repeatedly cannot coordinate within the time limit set by the Organizing Committee, the Organizing Committee has the right to invalidate the registration and honor of the entry, and take back the prize. The same entry can only be registered for one category in one group.

  • Notification and Feedback
    +

    All important notices such as evaluation results will be released through the official website and the registration system. Entrants are requested to pay close attention to the above information channels. If the entrant misses important information or fails to provide timely feedback as required and thus affects the evaluation, award collection and other procedures, all liabilities shall be borne by the entrant.

  • Entry Delivery
    +

    a. According to GIDA regulations, shortlisted entrants for the Second Evaluation are required to mail the physical product or prototype (model). Entrants must strictly comply with Entry Delivery Instructions for delivering and any overdue delivery will be deemed as waiving evaluation qualification.

    b. All costs regarding entry transportation, insurance, and customs, shall be borne by entrants. If entries are damaged or lost during transportation, the Organizing Committee will not be held responsible.

    c. During the “Delivery Information” inputting period, entrants should fill in delivery information in the registration system for the Organizing Committee to receive and return entries. The Organizing Committee shall only be responsible for the safety, security of the entry according to the delivery information. For the start and end time of "Inputting Delivery Information", please see details in the 5th GIDA Delivery Instructions for Shortlisted Entries (announced the same day with the first evaluation results). 

    d. All GIDA evaluations and exhibitions will take place at professional venues and entries will be transported, attended and evaluated in accordance with relevant industry standards. If insurance required, entrants shall purchase it themselves.

    e. The Evaluation Committee will use and operate all entries at the site of the second and the final evaluation. Entrants must install and debug their entries to a usable state. If entrants need to entrust the Organizing Committee to install and debug, detailed installation videos or instructions must be provided. If the installation video or description is not clear enough, the Organizing Committee will not be responsible for the possible adverse consequences caused by those ambiguities and errors.

  • Donation and Collection
    +

    a. The Organizing Committee only collects the qualified awarded entries and grant them GIDA Collection Certificate.

    b. The prized entries must be donated to the Organizing Committee. If entries are used for further research and development, too large to be transported, or exceeds the prize money in value, the winner must submit a written application and referential materials. In this case, the donation could be made by a scale model or prototype after being confirmed by the Organizing Committee.

  • Return
    +

    a. In principle, the Organizing Committee does not assume the responsibility for the return. If you need the Organizing Committee to return the entry on your behalf, please fill in the return information during the “Delivery Information” inputting period. Overdue requests will not be accepted.

    b. The Organizing Committee only returns entries two times: (1) Only non-awarded entries will be returned after GIDA Good Designs Exhibition. (2) Awarded and the rest non-awarded entries will be returned after the Exhibition Tour. Specific delivery period will be announced on GIDA official website and registration system. To ensure the progress of evaluations and exhibitions, entry returning requests will be rejected during non-return period.

    c. All costs regarding the return of transportation, customs and others shall be borne by entrants themselves. The Organizing Committee will use pay-on- delivery to send the entries back to China. Entrants shall also provide international express delivery payment accounts if their entries are returned overseas. The delivery time is subject to the logistics of the express, and the Organizing Committee is not responsible for the delivery time or the delivery consequence.

    d. If the entrant fails to submit a return request during the “Delivery Information” imputing period, the Organizing Committee will charge a "Deferred Management Fee". The specific fee standard refers to the entry delivery instructions of the year. The Organizing Committee will arrange the return after receiving the payment, and the return time will be designated by the Organizing Committee, no urgent dispatch accepted.

    e. Entrants will be deemed as waiving the ownership of the entry without completing the return information in the registration system in due course, nor contacting the Organization Committee to provide full return information by August 30, 2024. Then the Organization Committee enjoys all rights to deal with the physical entry.

    f. The Organizing Committee will decide whether to choose the insured service when returning entries based on the return information filled in by entrants. When the entrant receives the entry, any damage or loss of the entry and the compensation liability caused by that shall be negotiated between the entrant and the logistic company, and the Organizing Committee shall bear no responsibility.

  • Certificate, Trophy and Prize
    +

    a. GIDA provides electronic certificates for awarded entries. All certificates will be automatically generated in the registration system after Final Evaluation, which shall be downloaded by entrants. 

    b. One trophy for each winner will be awarded at the GIDA Award Ceremony. Entrants who are unable to attend the ceremony will be deemed as waiving the trophy.

    c. The Organizing Committee will award prizes to the winning entries based on the evaluation results. The prizes will be transferred to individual accounts or corporate accounts designated by the winners, in accordance with the relevant fiscal and taxation regulations and procedures of the People’s Republic of China. 

    Additionally, if the prize recipient and the submitting party are different, a written authorization signed and sealed by both parties must be provided.

  • Final interpretation right
    +

    Entrants should guarantee that they have read and agreed above entry terms and conditions in detail before submitting their entries. If the entrant cannot accept any of the above terms, please do not participate in this award competition. Once the entrant submits the entry, it means that he or she irrevocably agrees to all the above terms and conditions. The Organizing Committee reserves the right of final interpretation of the terms and conditions.