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Type 1 demand: Design of waterfront tourism brand and service system for Baiyangdian Duan Village and Town
It is necessary to transform the unique historical heritage, red cultural resources, and natural ecological landscape elements of Duancun Town into recognizable core visual symbols and IP images, form a unique cultural identity, and construct a complete visual recognition system and application scenario planning; Based on this IP image and cultural symbol, develop trendy cultural and creative products that combine cultural collection value, artistic appreciation, regional characteristics, and market competitiveness, serving as an innovative carrier for Xiong'an tourism and deeply integrating traditional culture with modern technology; At the same time, it is necessary to build a comprehensive tourism service system that covers the design of waterfront homestays, waterfront landscapes, water boats, and waterfront public facilities. A service blueprint should be drawn to create an immersive tourism experience environment and enhance destination recognition and attractiveness; And it is necessary to apply digital technologies such as 5G+Beidou+AR/VR to achieve the transformation from traditional tourism to smart tourism, meeting the immersive experience needs of Generation Z.
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Type 1 demand: Design of 7kW household bidirectional charging pile products
The product design should be concise, atmospheric, and have differentiated characteristics (refer to company VI), with appropriate use of colors and textured surface treatment. The overall style should be simple, technological, and coordinated with the brand image; The size limit is that the height should not exceed 437mm, the width should be 310mm, the depth should be 145mm, the weight should be less than 20kg, and it should meet the V0 level flame retardant requirements; The protection level reaches IP65, and the design scheme must ensure effective heat dissipation through the layout of the upper and lower layers of the internal PCB and the intermediate air cooling structure; Provide standardized and sturdy installation interfaces, considering wall mounted and column mounted installation methods to ensure structural stability and reliability to resist daily operating forces, wind force, and minor collisions; Equipped with simple and practical cable hooks, winding devices or wire collection devices, it is convenient for users to store cables and charging guns to avoid safety hazards; The charging display, card swiping area, and emergency stop button positions should be reasonable, clearly labeled, easy to scan/swipe (considering light and angle), and have a wear-resistant and scratch resistant surface; Optimize design control materials and manufacturing costs while meeting the above requirements, and make the structure easy to disassemble and maintain; The final delivery shall include a product introduction display board (not less than 1080pt * 1920pt), rendered images and source files, 3D models and source files, and the product shall be a wall mounted structure, including external devices such as shell, charging display, card swiping, charging gun cable, etc.
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Type 1 requirement: Product design for stopwatch calibration equipment
The design requirements include product appearance design and structural optimization, specifically covering the application of shell design that is easy to disassemble and assemble, and the use of injection mold panels and box materials that can be mass-produced; Based on user needs analysis, define product positioning (such as high-end instrumentation equipment), core functions (fast card loading stopwatch, intelligent recognition and reading data, integrated verification data analysis), target customers (such as professional testing institutions or laboratory personnel), and delivery requirements (provide complete product solution design phase documents); In addition, it is necessary to optimize the layout of integrated equipment components (stopwatch fixtures, light camera data acquisition, calibration instrument data analysis) to ensure that functional and conceptual requirements such as cost control, aesthetic consistency, and production efficiency improvement are met.
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Type 1 demand: Design of shared office space in industrial parks
Within a limited budget, by making reasonable use of existing furniture and decoration resources, we aim to create a shared office environment that is youthful in style, multifunctional, and comfortable in atmosphere; The design results need to have a clear construction orientation, ensure the visualization and feasibility of the plan, facilitate the rapid implementation of construction and practical use in the future, meet the needs of target users (mainly makers, freelancers, and small and micro enterprise teams born in the 1990s and 2000s), and enhance the brand influence and social media exposure of the space.
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Type 1 demand: Bottled water design for Xiongan Group Water Company
Design a bottled water product that is more easily accepted by customers, closely focusing on market demand and business goals, from the core perspectives of cost control, market competitiveness, and user friendliness (easy for the elderly and women to open and transport), to solve the pain points of existing products, enhance product aesthetics and practicality, while highlighting corporate culture and brand image to enhance market acceptance and competitiveness.
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Type II demand: space design for instrument direct-sale stores
The design should center around the deep experience of popular products, allocating over 40% of the store area to an operable demonstration zone equipped with professional operation stations, power/air source interfaces, shockproof facilities, and glare-free lighting (illumination ≥ 800lux). It should combine static displays with simulated application scenarios to reinforce the uniformity of product technology. The space should be planned with a guided flow of "brand recognition → overview of popular products → deep experience → solutions → professional negotiation → transaction follow-up", while simultaneously integrating a professional negotiation area (to ensure private technical communication), a solution display area (presenting through images, videos, and cases), and an efficient transaction area. The overall atmosphere should reflect a modern technological feel and professional rigor, utilizing brand colors and materials such as metal/glass, avoiding a cold feeling through ambient lighting and accent lighting, and enhancing the signage system. The design must comply with fire safety/barrier-free regulations, with precise positioning of embedded pipelines for the operation stations, and exhibition equipment with modular scalability (supporting the reorganization of popular product displays within 2 hours).
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Two types of demands: complete vehicle design for leisure tricycles, complete vehicle design for cargo tricycles, and complete vehicle design for high-end models in Europe and America
For three types of products: leisure tricycles (including 1+3 leisure models), cargo tricycles, and high-end European and American models, an overall design that combines sheet metal and injection molding processes is required. The design style must embody modern simplicity, fashion, and futuristic elements, targeting mainstream urban consumers. The deliverables should include conceptual design and appearance schemes (creative requirements), while meeting product functional positioning, core parameters, and manufacturing feasibility requirements (product requirements). The overall design should serve to enhance brand strategy and create differentiated value.
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Type 2 demand: Optimization of enamel pot products and sub brand design
The exterior design needs to be redesigned to enhance market competitiveness and meet the needs of delicate mothers and young white-collar customers. At the same time, lightweight design should be carried out to solve the problem of empty pots being too heavy, and glaze technology should be optimized to enhance durability and prevent coatings from easily falling off. The sub brand design needs to establish a sub brand image of the enterprise that takes into account the needs of the low, medium, and high-end markets. In addition, it is necessary to help the enterprise create a live streaming e-commerce channel to promote product sales. The design style should be close to Chinese style design and seasonal limited colors to enhance product attractiveness and differentiated competitive advantages.
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Type 2 demand: Brand identity design and APP interaction optimization design for media enterprises
The design of the brand logo requires in-depth exploration of Xiong'an cultural elements such as lotus flowers and water waves to form a unique visual symbol, ensuring high recognition and innovation, and providing multiple variants to adapt to different media and scenarios; Brand extension design requires the development of a complete VI visual identity system, covering logo design specifications, standard color systems, standard font specifications, auxiliary graphic systems, combination specifications, and application systems, to ensure brand unity. A series of peripheral products such as stationery, clothing, and souvenirs should be designed, emphasizing the combination of practicality and aesthetics, and integrating Xiong'an cultural characteristics; The APP UI upgrade needs to be based on the low fidelity prototype provided by the enterprise for interface design, in line with modern aesthetic trends, optimizing color matching and layout logic. Interactive design needs to reduce operating steps, improve efficiency, increase user feedback mechanisms, and use digital technologies such as AR/VR to provide immersive cultural and tourism experiences such as virtual tours and interactive games; The delivery requirements include the brand logo source file (in vector format such as AI or EPS), detailed documentation of the VI system, design source files for each interface of the APP, and a mind map that reflects the interactive process.
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Type 2 demand: Comprehensive design of brand system upgrade and spatial optimization for food enterprises
To solve the problems of brand aging, scattered product lines, visual confusion in packaging, insufficient spatial experience, and lack of communication materials for enterprises, we will reconstruct the brand identification system, focus on core products, unify packaging systems, create immersive exhibition halls, optimize factory guidance, and build communication materials to comprehensively enhance the overall competitiveness of the brand, attract young consumer groups, enhance online and offline sales effectiveness, improve customer visit experience, and assist in market expansion and investment promotion activities, ultimately achieving brand upgrading and transformation and industrial quality improvement.
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Three types of requirements: appearance design of themed family roller coasters
For the family consumption scenario, design a small roller coaster appearance, with the theme of rainforest, space, or ocean. The overall style should combine modernity, simplicity, and futurism. The design should optimize the visual experience scene, highlight the fun and theme immersion, and meet the process realization conditions of combining sheet metal and fiberglass. The final delivery plan should serve the mainstream family consumer group, provide significant differentiation support for corporate products, and meet safety standards and high-end market positioning.
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Three types of needs: brand image design for pharmaceutical companies
The design requirements include sorting out the existing product lines, comprehensively creating a modern and minimalist corporate brand image, and ensuring compliance with industry standards; specific product packaging design needs to target online C-end consumers, enhance visual recognition and unboxing experience, and the delivery results should be adapted to the online and offline analysis provided by market research and factory conditions.
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Three types of requirements: Visual system upgrade design for the "Tadpole Baby" children's shoe brand
It needs to revolve around the brand name "Tadpole Baby/KEDOUBAOBEI". Logo design should cleverly incorporate the element of "little tadpoles" (concrete or abstract), reflecting the cultural core of "gratitude", combining childlike innocence, fashion sense, and uniqueness, forming a super symbol that is easy to recognize, remember, and spread. The VI system design needs to establish a unified, standardized, and impactful visual system (including main color tones, application specifications, etc.), which should be applied to various materials to clearly convey the brand's healthy, environmentally friendly, and professional children's shoe product attributes. The design of terminal store space requires systematic planning, including product display area, emotional check-in interactive area with "gratitude" as the theme, safe play area, Nakajima puzzle area with reading/LEGO/DIY functions, and leisure bar area. The overall creation of a novel, interesting, safe, healthy, and comfortable atmosphere enhances customer experience and willingness to stay, while taking into account the practicality and cost control of on-site construction.
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Three types of needs: Lotus Culture IP image and series derivative product design
To design the IP image of the Xiong'an Lotus culture theme, it is necessary to extract cultural core elements, creatively create unique, vivid, and approachable images, and accurately convey the connotation of lotus culture; Developing blind box products based on IP, as an innovative carrier of cultural dissemination, integrating traditional and modern technologies, combining cultural collection value, artistic appreciation, and regional characteristics, to create trendy items; Simultaneously expanding diversified derivative products, such as postcards, badges, acrylic products and other lifestyle products, continuing the IP style and emphasizing the combination of practicality and artistry; And apply digital technology to build a digital IP, develop functions such as clocking in and taking photos, AR interaction, etc., to enhance fun and dissemination. The product is aimed at young consumer groups such as students and young office workers, and needs to meet their pursuit of cultural connotation, artistic value, and uniqueness, becoming an innovative carrier for promoting Xiong'an Lotus culture.
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Three types of requirements: Exhibition space design for battery related enterprises
Design needs to address the pain points of space utilization and flow planning, efficiently display multidimensional content such as battery packs, battery swapping cabinets, technical principles, and application scenarios in limited spaces, reasonably partition areas (such as product display, technical analysis, scene experience, brand culture areas), design smooth flow lines to avoid crowding and information overload, and integrate large equipment without destroying aesthetics; Highlight core advantages such as cycle life, safety design, and battery swapping speed, and allow the audience to intuitively feel the differences through interactive experiences; The theme color scheme is combined with the bright yellow color of the product to create a harmonious and prominent product. The material used is high gloss acrylic or gray metal to reflect a sense of technology; The lighting design adopts concealed linear light strips and point spotlights to create a uniform basic lighting environment, with a focus on the core details of the product; The clear and smooth spatial flow guides the audience to gradually understand, and the zoning includes company introduction, core technology battery pack, core technology battery exchange cabinet, application scenarios, and future outlook area; At the same time, it is necessary to produce supporting promotional brochures and tour guides, and the exhibition hall should integrate brand display, technology demonstration, and immersive experience into an intelligent interactive space.
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Three types of needs: Creative derivative design of Xiongzhou Black Pottery
Design and develop creative derivative products of Xiongzhou black pottery based on traditional intangible cultural heritage elements, closely integrating black pottery craftsmanship with modern living scenarios (such as tourism consumption) to meet current and future market demands.
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Three types of requirements: product design for multi band spectral therapy equipment
All of them are addressing three core issues: firstly, building an efficient medical engineering collaborative design mechanism to solve the problem of low efficiency in converting clinical needs into engineering solutions, and reducing cross disciplinary collaboration costs in the medical, engineering, and design fields; Secondly, to achieve visual expression of product technology features, using modeling language to directly present multi band spectral characteristics and enhance the technological attributes of phototherapy products; Finally, by establishing a family design gene to enhance brand recognition and implementing differentiated design strategies for medical and household scenarios, we can break the current dilemma of highly homogeneous appearance of Class II medical devices and achieve innovative breakthroughs in product image.
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Three types of requirements: orchard transport vehicle design
Aiming to address the pain points of low human efficiency and insufficient operational intelligence in current orchard management, and to achieve the transformation of orchard transport vehicles from traditional modes to intelligent operations, including the realization of one person controlling one device or one person simultaneously controlling multiple devices (n+1), integrating unmanned driving technology and remote operation functions in the background, thereby significantly saving labor costs, improving work efficiency (such as completing harvesting and picking tasks without leaving home), reducing operating costs, and promoting product market competitiveness through technological updates to meet the needs of mid to high end users and drive industrial consumption.
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Three types of requirements: Visual identity system design for the "Xiongan Workshop" regional brand
Build a unified brand logo and visual identity system to fill the gap in the brand image of Xiong'an region, ensuring high recognition and consistency; Secondly, to convey brand value, the core concept of "industrial branding and brand industrialization" is accurately expressed through visual language, as well as the brand positioning of "Xiong'an characteristics+innovation driven+quality leading", highlighting the integration of traditional industries (such as craftsmanship culture) and emerging industries (such as digital innovation). Support project implementation, establish implementable and authorizable VI standards, adapt to multi scenario communication needs, including product packaging, e-commerce flagship stores, offline famous product centers, certification certificates, etc., to assist enterprise brand cultivation and market expansion, while complying with the requirements of the "establish first, break later" transformation and upgrading policy.
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Three types of requirements: complete design of brand visual identity system for technology enterprise incubators, innovative design of incubator guidance system and services
Core visual symbols and brand IP creation: Extracting unique visual elements that represent the core values of technology enterprise incubators (such as innovation, incubation, and growth), designing a memorable and communicative main logo, and dynamic brand IP image. This symbol and IP need to integrate technological elements (such as data flow, chip texture, etc.) and humanistic care (such as curves symbolizing growth and vibrant colors), reflecting the incubator's cultivation and support for technology enterprises. Construction of a complete visual identity system: Develop a detailed visual specification manual that covers both basic systems (logos, standard characters, standard colors, auxiliary graphics, etc.) and application systems (office supplies, promotional materials, spatial signage, digital interfaces, etc.). Ensure that brand visual elements remain highly consistent across all touchpoints, from business cards and letterheads to website and app interfaces, from the incubator's internal space to external promotional displays, presenting a professional, modern, and unified brand image.
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Three types of requirements: design of visual identity system for music exhibition and performance enterprise brands
Brand transformation, from a music bar in LiveBar to a pure Livehouse, abandoning the attributes of a bar. 1. Logo upgrade: Based on the existing logo, the brand will be upgraded, with a preference for using a pure English logo for presentation, and the name will be changed to CANLIVE. The directions that can be combined include (but are not limited to, can be freely expressed, and can highlight the tone of the logo): rock music, musical notes, fluidity, light sensation, rhythm, slight drunkenness, etc. We can provide a dynamic version to adapt to lighting and stage design scenes. 2. Regarding the IP image creation of canned Livebar: Based on the concept of "sealing fresh music energy", create a personified IP that combines mechanical and vitality (such as capsule robot DJ, sonic sprite, etc., which can be referenced but not limited to) 3. Rendering of special scenes in Livehouse, such as display areas, stages, check-in areas, etc 4. All material designs for branding, such as disposable cups, glass cups, T-shirts, themed stickers, ticket bracelets, ticket stamps, coasters, tissues, desk lamps, laptops, ashtrays, lighters, etc 3. Peripheral product matrix: ① Design peripheral products based on brand and IP, mainly low-cost but well-designed casual small gifts. Canned Livehouse is based in Xiong'an city, and in the future, many music enthusiasts from all over the country will come here. Although the products are small, the themes are clear and the designs are simple and atmospheric, such as bracelets, pendants, refrigerator stickers, transparent cards, etc., which can be referenced but not limited to ② Canned livehouse often attracts well-known domestic rock bands, talk show actors, and other performers to perform here. It is also necessary to design a gift box based on the brand, simple and elegant, to be given to guests in each episode, and can also be sold in the store. This souvenir is priced between 150-250 yuan, with freely customizable content to avoid homogenization with common souvenirs on the market. The gift box design and matching are innovative.
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Three types of requirements: Xiong'an Qingke brand technology robot image IP design and application scenario extension
Integrating the genes of Xiong'an and strengthening regional connections: The design needs to cleverly extract and incorporate elements that represent the characteristics of Xiong'an New Area as the "City of the Future". This can be an abstract expression of the concise lines and planning concepts of modern architecture in Xiong'an, or a visual metaphor for its pursuit of efficient, intelligent, and sustainable urban vision. Let the IP image naturally carry the regional characteristics of Xiong'an, highlighting the strategic background and geographical advantages of the company rooted here and serving the construction of new areas, while also integrating the company's own sense of technology. As a brand symbol, IP image should effectively enhance a company's professional image and awareness in the market. Through the overall quality sense of design (exquisite, cutting-edge, reliable) and unique personality, the brand should be endowed with stronger attraction and trust, making it stand out in fierce technological competition, and assisting in the effective development of brand promotion activities (such as technology exhibitions, corporate publicity) and key business cooperation (such as government project bidding, industry alliance establishment). The IP image should have strong extension and application capabilities. Can seamlessly adapt to the needs of various carriers and scenarios from online to offline, including but not limited to: official website and APP interface, social media content (dynamic expressions, short videos), brochures and presentations, exhibition layout, technical solution display, physical peripheral products (models, office supplies), etc. This flexibility ensures consistency and influence of brand image transmission at different touchpoints.
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Three types of needs: IP image design for children's stage play characters
Design a complete set of character IP image series for: stage play promotion, enhancing audience emotional connection and immersion; Subsequent peripheral product development (such as plush toys, models, printed materials, etc.) can be carried out to enhance the unique cultural influence of Baiyangdian; Convey the themes of harmonious coexistence, ecological restoration, and the future city of Xiong'an, supporting corporate culture and business goals.
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Three types of needs: comprehensive upgrade of technology enterprise incubator brand, innovative design of intelligent building services, and design of service product solutions
In terms of brand: Breaking through homogeneous competition, shifting brand positioning from a "comprehensive incubator" to a "vertical domain enabler", focusing on key industries in Xiong'an New Area (such as artificial intelligence, green energy, digital economy, etc.), and conveying the role of "industrial ecosystem builder" through brand positioning. Service level: Through innovation in intelligent building services, upgrade basic services to an empowering system that covers the entire lifecycle of the enterprise, and enhance the success rate of enterprise growth; By designing service product solutions, we aim to transform from manual management to data-driven operations and reduce marginal costs. Ecological level: Build a sustainable innovation ecosystem, promote the transformation of enterprise agglomeration into industrial synergy, and strengthen resource integration capabilities.
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Three types of needs: packaging design for intangible cultural heritage souvenirs with sticky sugar and melon
Due to the low level of souvenirs, the enterprise needs to customize packaging design based on Xiongxian Sugar Melon Sticky Intangible Cultural Heritage products to promote intangible cultural heritage inheritance and company spirit; Specific requirements include using sugar melon glue as a carrier, highlighting Chinese intangible cultural heritage and sugar melon glue characteristics, making the product more easily recognized by the public; The packaging must comply with the group's procurement style standards (such as uniform specifications and visual elements), meet the needs of holiday gift giving (such as festive and practical design), and adapt to the aesthetic preferences of incoming consumers (such as the fusion of modern and traditional styles); In addition, delivery requirements ensure that packaging design can be implemented on the ground and meet the feasibility of mass production (such as material selection and structural design optimization to adapt to paper product manufacturing processes).