The Third Goldreed Industrial Design Award Announcement_News_金芦苇工业设计奖

The Third Goldreed Industrial Design

Award Announcement

1. Award Positioning

With the support of People's Government of Hebei Province and Xiongan New Area Administrative Committee, Goldreed Industrial Design Award (“GIDA” for short), was established in 2019. It is an international design prize driven by globalization, specialization and market orientation, hosted by Xiongan Future Industrial Design Institute (hereinafter referred as the “Organizer”) and undertaken by Goldreed Industrial Design Award Organizing Committee (hereinafter referred as the “Organizing Committee”).

Focusing on the principle of "facing the future, contributing oriental wisdom and spreading design values and spirits to create a better life for mankind", GIDA aims to build an international, specialized industrial design award that reflects both eastern and western style. Taking information society and sustainable development as the foothold, GIDA gathers global design talent resources, discover the future design, inspire the future life and enable the future city. Committed to the Chinese philosophy of “harmony and peace”, GIDA perceives technological progress and social revolution from an eastern perspective, promotes a new direction of industrial development, creates a new way of social life In which symbiosis will be reached among man, nature and cities.

2. Award Classification

This year, GIDA will have the Best of the Best, Gold Awards, Future Star Awards, Good Design Awards and Nomination Awards. Among them, all Gold Awards go to the product group. If there is no entry up to the award stardard, the organizing committee has the right to leave the Best of the Best vacant.

(1) Best of the Best

The Best of the Best is the highest award of GIDA. It is a top-level award that comprehensively embodies the core values of "leading the new direction of industrial development, creating a new way of social life, and helping the harmonious development between man and nature". There is one Best of the Best with a prize of 1 million yuan.

(2) Gold Awards

Gold award is a symbol of high-quality design. It is an outstanding award that highlights a single aspect of GIDA purpose and core values. Taking into current social concerns into consideration, which are human care, green, appearance, intelligence and communication, there are 5 Gold Awards, each with a prize of 500,000 yuan.

Gold Award for the Best Green Design - outstanding design in low-carbon, environment protection and sustainable development.

Gold Award for the Best Appearance Design - outstanding design in leading the fashion trend and development.

Gold Award for the Best Smart Design - outstanding design in smart technologies and human-machine interactions.

Gold Award for the Best Human-centered Design - outstanding design in human care and cultural inheritance.

Gold Award for the Best Communication Design - outstanding design in conveying values and emotional interactions.

(3) Future Star Awards

Future Star Award goes to concept works with outstanding design in leading the direction of future design development and conveying future design concepts. It is the highest award in the concept design group. There are 2 Future Star Awards, each with a prize of 150,000 yuan.

(4) Good Design Awards

Good Design Award is for outstanding works. The award goes to entries that propose an excellent solution in detail and conform to the core values of GIDA. 35 Good Design Awards, divided into Good Product Design Awards and Good Concept Design Awards, each with a prize of 20,000 yuan.

(5) Nomination Awards

About 100 works from all entries in the product group and concept group are selected and awarded the "nomination award" (the actual number is subject to the evaluation result).

3. Entrants

Entry is open to enterprises and institutions, design agencies, colleges, design teams, scientific research institutions and individuals from any country and region in the world.

4. Registration Time and Fee

The registration for GIDA this year starts from March 1, 2022 and ends at 24:00, June 30, 2022 (Beijing time). Registration at other times will not be accepted. Any changes will be notified separately.

The third GIDA does not charge any registration fees, but other expenses caused by logistics, insurance, customs clearance and travel for the competition shall be covered by entrants themselves.

5. Entry Categories

a. Manufacturing Equipment

Advanced industrial equipment designs, including industrial equipment, construction equipment, agricultural and forestry equipment, mechanical tools, medical equipment, office facilities, transportation equipment, protective equipment, etc.

b. Transportation Means

Smart and convenient transportation designs towards the future, including unmanned vehicles, smart buses, high-speed trains, automobiles, aircrafts, mobility tools and facilities, service-oriented vehicles in urban areas, water vehicles, etc.

c. Home Life

Designs related to the home life, including home furniture, home appliances, kitchen and bathroom, home decoration, products for the elderly, children’s products, maternal and child products, toys and musical instruments, etc.

d. Culture and Creativity

Cultural, creative and human-centered product designs, including local cultural gifts, stationery, fashion clothing and accessories, utensil packaging and tableware, etc.

e. Sports and Healthcare

Sport product designs that can improve people’s mental and physical health, including health and fitness facilities, sports and leisure products, outdoor products, physical fitness test devices, health monitoring devices, etc.

f. Public Facilities

Public facility product designs, including urban furniture, public lighting, guiding signs, shared facilities, information services, sanitation facilities, safety facilities, transportation facilities, facilities for leisure and entertainment, etc.

g. Information Processing

Information processing product designs with digital and intelligent technologies, including communication equipment, broadcast and television equipment, audio and video equipment, wearable devices, computers, intelligent terminals, etc.

h. Communication Design

Innovative and interactive product designs for corporate image communication, including corporate logos, brand design, display design, packaging design, animation, print advertising media, website interface, user experience, etc.

6. Entry Methods

This year's GIDA adopts public entry and expert nomination. Public entries are required to participate in the preliminary evaluation, while expert nominees are allowed to enter the second evaluation after review by the organizing committee. To ensure fairness and impartiality, experts who recommend entries can’t participate in the evaluation process.

(1) Submit Entry

a. All entrants must log on to the official website of GIDA (www.goldreedaward.com/en) to register.

b. Under each registration category, product or concept designs can be submitted while the same entry can only be submitted for one group in one category.

c. Entrants must be the designer or owner of the entry, and have no intellectual property disputes with others.

d. Under the normalization of the epidemic, in order to facilitate the international jury to evaluate the entries in a comprehensive and exhaustive manner and in a scientific and rigorous manner, the entrants should fill in the information of the entries (better in English and Chinese) carefully and standardized. The information entrants fill in will affect the outcome of evaluation.

(2) Entry Requirements

a. Product group: Entries must be products that have been on the market within two years (i.e. after March 1, 2020), or products that can be on the market before this year’s award ceremony. Meanwhile, entries must conform with relevant national industrial policies, technologies, and standards.

Concept group: Entries must be original designs that are not sold or produced on the market, and also be highly innovative in function, structure, form, technology, materials and low carbon.

There is no limit in entry form. Products, software and comprehensive services are allowed to register. Meanwhile, the Organizing Committee has the right to adjust the entry groups and categories.

b. Shortlisted entries for the second evaluation should be mailed as required:

Product group: provide the product in kind or a prototype or model in the same size that offers full experience of the core functions;

Concept group: provide a prototype or model that offers full experience of the core functions.

7. Evaluation Methods

(1) Evaluation Procedures

The product group and the concept group are evaluated independently, and there are three rounds of evaluation for each. In the preliminary evaluation, all entries are evaluated online. The second evaluation using on-site physical evaluation, if due to force majeure factors are taken online video evaluation method .The final evaluation includes online evaluation and offline physical evaluation (including physical work, model or prototype, etc.), entrants are required to conduct a 3-minute video defense. If a participant does not submit a defense video on time or if the jury unanimously believes that a single entry does not qualify for the award, it may be selected from among the pending nominees for a replacement evaluation, and the unsuccessful entry will be given a nomination award.

(2) Evaluation Standards

Focusing on the principle of "facing the future, contributing oriental wisdom and spreading design values and spirits to create a better life for mankind", the evaluation standard system is based on the goal that entries will help promote "leading a new direction of industrial development, creating a new way of social life and helping harmonious development between man and nature."

The evaluation system consists of three dimensions. First is manufacture, focusing on “leading industry”, which covers functionality and innovation. Second is life, focusing on “lifestyle”, which covers human care and aesthetics. The third is ecology, focusing on “harmony, peace and symbiosis”, which covers sustainability and other factors.

a. Functionality

It is implementable and maneuverable, meets the needs of users in terms of function and structure, and has good economic marketability, which helps to improve the level of industrial development and user satisfaction.

b. Innovation

It is novel and unique in design, innovative in material, science and technology application, which can boost the diversified innovations in terms of society, technology, culture, and economy, etc.

c. Human care

It is safe, healthy and easy to use, and can meet various needs of different users from the perspective of ergonomics, representing equality for all as well as human care.

d. Aesthetics

The design is aesthetic in form, function and technology, integrating the comprehensive beauty of materials, craftsmanship, technology and culture. It also enjoys emotional values and attractiveness.

e. Sustainability

The design considers economic, environmental, ethical and social factors to reduce material and energy consumption, cut pollution, guide, meet and sustain consumers’ demands.

(3) Jury Members

We invite authoritative experts from all of the world to serve as evaluation experts. In order to highlight the cross-border integration of design and enhance the comprehensiveness of the evaluation, in addition to domestic and foreign design experts, experts in other related fields such as industry, technology, venture capital, and media are also invited to evaluate as jury. Winners of the previous Best of the Best award will have the opportunity to be invited as jury experts too.

8. Entry Values

(1) Trophy and Certificate

Winners will receive a trophy and an electronic award certificate. Entries in this year's Good Designs Exhibition of will receive an "Exhibition Certificate", and award-winning entries presented to the Organizing Committee will receive a "Collection Certificate".

(2) Logo Grant

Award-winning entries will be granted a lifetime right to use the "GIDA" logo for free.

(3)Entry Productization and Commercialization

Outstanding entrants will be invited to participate in a series of industrial transformation activities of the year.

(4) Industrial Expert Exchange

Winners will be invited to participate in this year’s award ceremony, the 5th Hebei International Industrial Design Week and other series of activities to conduct face-to-face exchanges and cooperation with representatives from the global design community, academia, media community, industrial community and other industries. Also, winners will have the opportunity to serve as the guest speaker of “GIDA Future Design Salon”.

(5) Exhibition

All winning entries will be presented in online and offline exhibitions and other global exhibitions.

(6) Media Promotion

GIDA has established a media promotion network covering different industries and channels with more than 100 mainstream media around the world. The winners will be recommended to participate in interviews with major media to further enhance the social influence of excellent designs.

(7) Winner Interview

Winners will be given priority to participate in interviews with major media to further enhance the social influence of excellent design.

(8) Yearbook

GIDA will produce and promote a yearbook of outstanding entries, and the winning entries will be included in the GIDA yearbook.

9. Schedule

Main Events	Date
Entry Collection	March 1, 2022 -June 30, 2022
Preliminary Evaluation	July 4, 2022 -July 10, 2022
Announcement of the Preliminary Evaluation Results	July 13, 2022
Mail of Products in Kind for the Shortlisted Entries	July 14, 2022-August 14, 2022
Second Evaluation	August 19, 2022-August 21, 2022
Good Design Exhibition	August 21, 2022-September 18, 2022
Announcement of the Second Evaluation Results	August 24, 2022
Final Evaluation	September 5, 2022-September 14, 2022
Award Ceremony	September 16, 2022
Exhibition Tour	October, 2022

Please see the latest notice in case of time changes.

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